I took the newest version of the company’s existing logo and used it to create a fresh new design for the fleet of service vans. To update the van lettering concept I used bright colors to draw attention and simplified the side panels for a brief passing view, enlarging the name and phone number and placing them at eye level for other drivers on the road. All other less critical text information was moved to the rear doors where viewer impression is typically much longer.

Client: Mobility Equipment Recyclers

Dec 2022